Our approach began with a clear objective: build the marketing foundations before accelerating growth. We conducted a full audit of Nordsprings’ existing assets and identified key short and mid-term priorities. The first step was to elevate the brand's online presence, revamping the visual identity, redesigning the website, and rebuilding all social media platforms to deliver a cohesive, high-quality experience for visitors.
In parallel, we implemented a CRM system with automated lead workflows to ensure efficient and personalized communication with prospects. A new commercial brochure was also created to support sales outreach and B2B partnerships.
Once the fundamentals were solid, we moved into the growth phase, launching a content-driven newsletter, boosting social media engagement, and preparing for future performance marketing efforts (SEO, SEA, and influencer campaigns).
Our mission was to design not only a beautiful website, but a fully functional marketing ecosystem. We developed a custom e-commerce platform reflecting Nordsprings’ premium positioning, with a strong focus on user experience, brand storytelling, and conversion.
Beyond the website, we implemented a suite of tools to support marketing and sales operations: Hubspot for CRM and automation, Lemlist for outbound prospecting, and tracking tools like Triplewhale to monitor performance. We ensured that all platforms were interconnected, creating a fluid, end-to-end system that’s easy to manage and ready to scale.
This cohesive infrastructure empowers the Nordsprings team to capture leads, nurture prospects, and drive sales, all while offering a smooth, on-brand digital experience at every touchpoint.
Our role went far beyond creating visuals—we helped craft the voice and soul of the Nordsprings brand. Starting with a powerful promotional video, we built a compelling narrative around the values of design, wellness, and nature.
From there, we developed a full content strategy and took over the brand’s daily presence across digital platforms. Instagram became the core of the brand’s storytelling, with consistent posting (2–3 times a week) using a variety of formats: short-form videos, lifestyle photography, and editorial-style carousels.
Each piece of content is designed to reflect the brand’s refined yet accessible tone, reinforce the visual identity, and engage a growing community of wellness enthusiasts, homeowners, and tastemakers.
